Undeniably, 75% of B2B products are sold online. And, a poor online presence can cause you a lot of money. Let’s learn about B2B eCommerce marketing strategies.
Get SEO Done For Your eCommerce Store
Do Not Overlook Technical SEO Strategies
Almost every search engine like Bing, Yahoo, and Google has its algorithms to rank any eCommerce site. The visibility of your eCommerce depends upon how strictly you follow those algorithms. Here are a few technical strategies –
Apply HTTPS – No one wants to submit his details on an unsecured eCommerce store. Besides, Google doesn’t like insecure eCommerce Stores. Therefore, make sure your eCommerce store is safe and secure. As a common practice, do use an SSL certificate. You can buy the same from your hosting partners or you can seek an expert’s help.
Write Robots.TXT – Ask your developers or SEO experts to write and upload a robots.txt file. This is a text file, which is used by web crawlers when indexing your website. Using this page, you can guide a crawler on what all pages should be crawled. This will help a crawler understand the important pages of your eCommerce store.
XML Sitemap – Sitemap is a blueprint of your eCommerce store. It helps the crawler understand the route of your eCommerce store. Through this XML sitemap, a crawler manages to find all the pages of your eCommerce store. There are tools available for generating XML sitemaps. Once generated, you need to upload it to your root directory, and Google search console. In case of any assistance, you can contact our experts.
Have Backlinks – Although this is an old technic, reliable. The more you get connected with similar niche stores, the better it is. It makes your eCommerce store look reliable. And, search engines love it.
Invest in On-page SEO
Without investing in On-Page SEO, expecting your website to appear in organic search results is a myth. For this, you need to optimize your eCommerce store’s URLs, title, content, product descriptions, tags, and images. For this, hire an expert to research keywords that can fetch potential customers.