Incorporating social networks into your marketing strategy is an unavoidable decision, if you want to gain visibility and inspire the confidence necessary to achieve the main objective: to sell or rent. Although personal contact between the real estate professional and the potential client is essential in the real estate sector, this does not exempt the use of these communication channels.
The purpose is to build relationships with the audience and become their top of mind, that is, to get them to think of you when they need real estate services. Let’s start!
Investigate which social networks you want to be present on
Define your objectives and, based on this, decide which social networks you want to be present on. This is often what businesses look for when creating their profiles:
- Create a brand and give visibility to the business.
- Show them what they can offer to solve your problems.
- Get sales
In the case of social networks for real estate, it is advisable, if you are starting in this channel, to focus on creating branding and caring for relationships with your potential customers. These are the most common RRSS for real estate:
- Google My Business
- YouTube
Video Content
For a couple of years, short videos have come to stay. TikTok and Instagram have revolutionized the way of making videos because they make it easy for users to create them. Previously, expert technologies and professionals were required; now, it is much faster and easier.
Especially since these networks have a slew of utilities that allow you to produce high-quality video in record time. As an advice, we suggest you be aware of the trends of the moment to engage your audience more.
Create A Varied Content Plan
As we said, it is better not to post sales content exclusively. But, be careful, it does not mean that you cannot vary between sharing educational content and ads for homes that you have for sale in your real estate agency.
You can share current real estate news, advice related to housing or the sale of real estate, announcements of homes for sale or rent, guides on complex real estate and financial concepts, photos or videos to promote events in which you will be present and success stories of customers.
When the project is underway, you can run surveys and see directly what kind of content your followers want to see. Practicing listening will give you the best ideas!
Define An Editorial Calendar for Social Networks
To have everything under control and not forget when you should publish, it is essential to create an editorial calendar in which you can fill in what is published, what day, and what time every month.
You can help with social media publishing programs (Hootsuite, Buffer), which allow you to automate this task and save a lot of time.
Generate Conversation and Respond To Your Followers
Remember that if you are present on social networks, it is to show yourself close to your community and generate connections. For that same reason, you should try to solve all the doubts that arise and respond to the messages of your potential clients. They will feel heard, and your business will build trust!
Define A Close Tone
Try to sound close, transparent, willing to listen, and willing to offer the best solutions. Now, don’t forget that your networks represent a business, so it is not advisable to keep an extremely informal tone.
You must find a middle point between the formal and the informal, which is very important to maintain certain standards, such as good spelling.
Update Your Social Network Weekly
Don’t forget that your followers expect you to share useful content regularly. If you start by publishing several posts a week and then several weeks go by without posting anything at all, you will come across as inconsistent, which could cause you to lose followers.
It’s easy: if you don’t post, you don’t exist, since you will stop appearing in your followers’ feeds. Try to create a monthly schedule that allows you to define what will be published each week and stick to it in the letter.
Update Your Social Network Weekly
Don’t forget that your followers expect you to share useful content regularly. If you start by publishing several posts a week and then several weeks go by without posting anything at all, you will come across as inconsistent, which could cause you to lose followers.
It’s easy: if you don’t post, you don’t exist, since you will stop appearing in your followers’ feeds. Try to create a monthly schedule that allows you to define what will be published each week and stick to it in the letter.
Analyze What Works For You and What You Should Improve
This is one of the most important parts. To know if your strategy is going the right way, you must analyze the performance is. In the social networks themselves, you have analytics tools that allow you to know which publications work best, which ones are going regularly, if your audience is increasing, and to have data about your followers (age, gender, location, etc.).
All this information will help you define your social media strategy and optimize it. For example, by knowing the average age of the audience that reacts to your posts, you will be able to adjust interesting content much better for this age group.
How Does BainLabs Help You Boost Your Social Networks?
BainsLabs social media experts have earned expertise over the years, and they know how to pragmatically promote your activity on social networks. If you want to know all the details about it, please feel free to contact us.