To Improve Product and Customer Databases
To Improve Logistics
To Improve User Experience
To an extent, customers seek personalized online user experiences. Customers are always willing to buy more if the store offers it. However, personalizing the user experience is very complicated if you do not have information about your visitors.
With the proper use of big data, a business can improve the user experience. After learning about a customer’s previous purchases, his usage preferences or wishlists on your website or app, and what products or categories they often visit or share on social networks, a business can surely improve sales.
Using available data, businesses can develop predictive purchasing patterns and make recommendations tailored to the buyer’s needs. Besides, with big data in action, it becomes easier for a business to know about new, old, or returning customers, and take many valuable actions like –
- Show personalized ads.
- Offer discounts and deals to retain new and old visitors.
- Retarget (emails to remember an abandoned shopping cart, newsletters with content adapted by user segments).
- Identify time slots of greater intensity of purchase to promote less popular products or temporary offers.