Big Data in Marketing – What, How, And Why?

Gone are those days, when marketing giants were used to relying on paper surveys or online surveys. Nowadays, survival depends upon how tough or advanced you are, as a business. The use of Big Data in marketing means going one step further in the search for the most...

Big Data Analytics in Supply Chain Management

Do you know the impact of big data analytics on supply chain management? In recent years, the volumes of Big Data have reached incalculable levels for the analytical management of a more demanding Supply Chain. There are many possibilities offered by big data to...

Big Data Analytics And Its Advantages

Big Data Analytics is a methodology used to obtain, classify, and visualize important business data. Furthermore, this data analysis lets a business understand hidden patterns, unknown correlations, current trends, and user preferences. This analysis helps the...

Big Data Tools To Analyze Big Data

As we already know, the available data is almost infinite. This is the point where one needs to answer the following questions: What information is relevant, and what needs to be scrapped? What data do I need? Where do I find that data? Should you miss defining this...

The Internet of Things Security Risks and Solutions

The security controls and encryption capabilities of today’s IoT devices are weak. This problem exposes these IoT devices to potential threats. Before talking about the Internet of Things security thing, let us understand these vulnerabilities. Compromising...