Matomo (formerly Piwik) Vs Google Analytics
Like the famous Google Analytics, Matomo allows you to collect data on the traffic of your website from the acquisition channels (organic, ads, social media channels) to the actions that users perform on the web pages. The particular aspect of Matomo is that, unlike...
Marketing Strategies And KPIs To Keep An Eye On
KPI stands for Key Performance Indicator or key performance indicator. This acronym indicates all the metrics concerning the progress of the various actions implemented according to the strategy adopted. When developing a social strategy the first question you need to...
Why Is Apple Rejecting Your iOS App
Making apps is a fun task that offers satisfaction, especially when the efforts end up being spread and appreciated by many people. However, it can get very frustrating at times, especially when confronted with Apple’s new guidelines on publishing an app. It may...