Growth Hacking And Growth Hacking Examples

To date, it is still difficult to give an exact definition because growth hacking is more of a “philosophy of action” relating to marketing. Let’s learn about growth hacking and a few success stories of growth hacking. Growth hacking is a marketing...

Matomo (formerly Piwik) Vs Google Analytics

Like the famous Google Analytics, Matomo allows you to collect data on the traffic of your website from the acquisition channels (organic, ads, social media channels) to the actions that users perform on the web pages. The particular aspect of Matomo is that, unlike...

Marketing Strategies And KPIs To Keep An Eye On

KPI stands for Key Performance Indicator or key performance indicator. This acronym indicates all the metrics concerning the progress of the various actions implemented according to the strategy adopted. When developing a social strategy the first question you need to...

Why Is Apple Rejecting Your iOS App

Making apps is a fun task that offers satisfaction, especially when the efforts end up being spread and appreciated by many people. However, it can get very frustrating at times, especially when confronted with Apple’s new guidelines on publishing an app. It may...

Why Scrum Fails – Reasons Behind Failure

Bitter but true, if not followed properly, even scrum can fail. During our experience, we have seen several companies despite having experienced scrum masters, struggling with project backlogs. In this article, we will be telling you why scrum fails. Should you...