KPIs to keep an eye on to improve the organic strategy
Making organic content is essential to develop your own brand identity and feeding and managing the community. At the same time, social ads allow you to reach wider audiences and make yourself known faster. Furthermore, advertisements can direct the user to an external link, such as your website.
Again, it all depends on your goals, so do yourself a favor and understand exactly what you want to get out of your social media marketing!
Volume of Content
To make it easier to count the contents, you can download the data directly from Facebook Business Suite, in Insights. Just export the data and add the resulting rows in the downloaded excel sheet.
During the pandemic’s peak, telemedicine applications were the primary means of obtaining medical assistance. Now, telemedicine applications offer us an opportunity to reinvent virtual healthcare models and track their results.
KPIs to keep an eye on to improve the paid strategy
Doing social media marketing with Paid Ads means creating sponsored advertising campaigns, therefore for a fee. It can be an effective solution in several cases, for example:
1. To make you known and increase your brand awareness;
2. To make timed offers or promote a specific service;
3. To intercept a specific audience segment to address.
ROI And ROAS
The acronym ROI stands for Return on Investment and is a formula that describes the return on investment. In doing so, it takes into account all the costs necessary for the campaign, not just the advertising budget spent. Indeed, the business margin can also be included in the calculation.
Click Through Rate (CTR)
This metric provides useful information on the relevance of your advertisement with the target indicated when creating the campaign.
This metric is not measurable in the Insights of social channels but requires the introduction of tracking codes within the website. Once this is done, you can easily measure conversions thanks to Google Analytics.
Cost Per Action (CPA)
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