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Regardless of the marvelous growth in marketing areas, people still raise questions about the importance of growth marketing. Although in our last article we talked about a few growth hacking examples, we received numerous requests about answering a few very basic questions related to growth hacking. In this article, we will be talking about how digital marketing is different from growth marketing.

Digital Marketing Vs. Growth Marketing

As the name implies, “digital marketing” means achieving maximum benefit from online resources and channels through promoting, selling, and sharing products or services digitally. The main purpose of digital marketing is to market your product on every possible online channel.

This can be done through search engine optimization (SEO), content marketing, social media marketing, email marketing, etc. The main purpose is to attract buyers/users from every possible corner of the digital world. Through digital marketing, a business aims at growing its business, getting customers, and improving its professional relationship with those customers.

However, in the case of growth marketing, it is not the same. The main goal of growth marketing is to achieve a specific growth-related objective. In simpler terms, growth hacking focuses on a single growth objective.

Now, the second question is – should we use both or anyone in particular?
The answer is quite simple and straightforward.

As a business, you should be using both.

Through digital marketing, your business gets a better presence and positioning. Growth marketing strategies, on the other hand, allow your company to progress by focusing (one by one) on all areas of growth.

Who should you hire – A digital marketer or a growth marketer?

The answer lies in differentiation.

First, we need to understand the difference between a digital marketer and a growth marketer.

To start with, we must know that both growth marketer and digital marketer positions are important. If you really want to revolutionize your marketing strategies, you must invest in both. Where a digital marketer helps you achieve customers, a growth marketer helps you retain customers.

Digital marketing specialists know the science behind generating and capturing potential customers through digital channels. Their main focus is on generating leads and then converting them into customers. And, at a later stage, convert those customers into ambassadors of your brand.
On the other hand, growth marketers’ specialization revolves around analyzing, studying, and innovating ways of acquiring and retaining customers via search engine optimization, content marketing, email marketing, and various other strategies.

Therefore, we can say that – be it a digital marketer or a growth marketer, a business needs both. Both of these positions are complementary to each other, and they help each other achieve the common and ideal objective of the business.

Always remember, attaining customers is as important as retaining them. It is a set of actions that need to be implemented to grow and advance. Neither digital marketers nor growth marketers can achieve the company’s primary goal on their own.

So, if your business is looking for a digital marketer, a growth marketer, or both, BainsLabs can help.

Being a mobile app development and digital marketing company in Toronto, our mobile application developers and digital marketers are helping startups, SMEs, and enterprises. If you are looking for expert advice regarding your mobile app development project or digital marketing, feel free to contact us.