Big Data, chatbots, virtual reality, blockchain, and process automation are the ones chosen by BainsLabs. Let’s find out how big data is transforming the real estate business.
It is an innovation that allows real estate companies to improve both their internal work processes and communication with their clients. According to BainsLabs marketing and software development experts, these are the five technologies that are most profoundly transforming the real estate sector.
The Big Data Revolution
The big data revolution improves customer knowledge and drives decision-making. The large companies that lead the real estate sector have joined the Big Data revolution to manage huge amounts of data, analyze it and thus be able to make better business decisions.
Who Buys What? Where? How? Why?
This technology is capable of capturing complete information about the consumer through data collection, which saves time and money for the companies. In addition, knowing what type of property is going to be requested and which area allows construction companies and/or developers to plan their real-estate ventures, and offer more reliability and profitability.
This technology, which was a pioneer in the gaming sector, has shown that it can also be very useful in the Real Estate market. It can allow a user to view all types of homes without going anywhere through a 3D video or a 360º scanner.
To live this experience, the user can simply use a smartphone, a tablet, or a virtual reality headset. Some of the benefits that virtual reality brings to the real estate sector are time savings, visit effectiveness, qualified leads, transparency, and new sensations.
A real estate chatbot is designed to perform certain tasks independently and without the help of an agent. In human absence, a chatbot is the quickest method available that simulates a conversation with a lead.
In this way, real estate companies can provide 24/7 service, get more potential clients, and carry out much more effective transactions. As chatbots are directly linked with CRMs, hence it can help in creating customer databases. Although these chatbots have their limits, the reality is that they are a great help to the sales funnel.
Looking For A Big Data Expert?
Thanks to the automation of specific tasks. Tasks like monitoring geographical zones, marketing campaigns, or appointment scheduling, can be put on automation mode using marketing automation software like Hubspot, etc. Being these in action, agents can spend their time on other lead conversion tasks.