Keep it Simple
For this, in addition to favoring fluidity throughout the process, limit as much as possible the information you ask your visitors as well as the choices you offer, a single CTA to go from one stage to another for example. In short, bet on optimal user experience.
Define Targets Correctly
Several elements can help you define or improve your targeting. These include, for example:
- Website statistics – Google Analytics, Hubspot
- Interactions with your customers
- Data from your CRM tools
Down-selling, up-selling and cross-selling
Suppose that the customer buys a laptop on your e-commerce site and that you also sell protective covers for laptops. If you can offer him an additional case, there is a good chance that he will buy both products.
Down-sell, on the other hand, is used to offer another product with inferior characteristics instead of the initial product. This is the opposite of upselling that offers a product with a superior characteristic. For example, in e-commerce, we often find these types of articles in the section.
Use the marketing trigger
In other words, it is about automating your marketing actions so that automatically :
- A welcome email is sent to new customers
- A follow-up email will be sent after abandoning the basket
- A reminder email is sent to an inactive customer
Personalize the customer relationship
You can also customize the emails for your email campaign. Indeed, a survey indicates that emails are 22% more likely to be opened if their subject is personalized with the recipient’s first name. The statistic is not very surprising since we generally prefer emails that are personally addressed to us than conventional emails.
Being a digital marketing agency in Toronto and India, we can offer you the required assistance. Feel free to contact one of our digital marketing experts.