Let’s understand tripwire with examples.
When to activate the tripwire in the funnel?
Now, that you know the basics of tripwire, the next question that comes to anyone’s mind is – When to activate the tripwire in the funnel?
The right answer to this question is – whenever you want to. Tripwire’s integration depends on three main things:
- Primary marketing strategy
- The type of product or service you are marketing
- The behavior of your audience
It can be introduced at any level of the funnel, be it before the funnel, in the middle of the funnel, or at the end of the funnel.