In general, tripwire means wire that triggers a trap or an explosive. However, when it comes to marketing, tripwire is a marketing strategy that is about triggering a series of dynamics to attract customers by tempting proposals. Let’s learn about the secrets of...
The real estate market is one of the biggest beneficiaries of digital transformation. The collaboration of technology and real estate has given rise to a phenomenon known as “PropTech.” In general, this term refers to companies seeking to add value to...