Artificial Intelligence in Digital Marketing

Jun 13, 2022

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Artificial intelligence in digital marketing is in trend. You can be out of sight if you are not a step ahead of your competitors.

The primary goal of any market strategy is to create a customer experience that is completely satisfying, seamless, and secure. This can happen when a business is capable of scrutinizing collected data at the speed of light and arriving at quick decisions. An accurate implementation of AI in digital marketing can automate the decision-making process of any business.

With the use of machine learning and another process, a business can gain insights into its target audience. Marketing strategies formed with AI are capable of increasing the return on investment (ROI). Let’s learn about the future of AI in Digital Marketing.

Generating Content

If you know what type of content your audience is looking for, generating the same is an assurance of success. The content with almost no reader or audience is a complete waste of time and resources. Using AI in digital marketing, marketers can build strong content strategies.

Chat bot

Regardless of your working hours, customers can visit your business website anytime. He might have queries or might be interested in having a quote. And, if you fail to attend him, he possibly will never visit your business website after that.

Artificial Intelligence enabled chatbot can save you from missing a lead. There are several third-party websites offering chatbots (free and professional versions). Check Chatbot on our website.

AI-Enabled Shopping Experience

You must have seen websites and mobile apps that let you virtually try a product before buying. For example Lenskart, wanna.fashion, etc. These facial- recognition solutions, offer a better shopping experience. This also increases the overall profitability of the store.

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    Behavior of Customers

    AI-enabled marketing solutions can significantly improve the process of data analysis. This will ultimately allow marketers to customize their marketing campaigns. Using historical data, marketers will be able to predict the future behavior of their customers. The perfect example of this is Amazon. Based on historical data of their customers, they show them products that they will most probably buy.

    AI And CRMs

    With Artificial intelligence-enabled CRM, businesses can successfully predict sales and manage personal data. Through this type of CRMs, marketers can decode the right type of customers that should be targeted or excluded from any campaign. This increase the chances of sales.

    Email Marketing

    Using AI-enabled email platforms like Sendinblue, Mailchimp, Mailjet, Drip, ConvertKit, or Infusionsoft can enhance your email marketing campaigns. Using these tools, marketers can evaluate their past email marketing campaigns and use that historical data to create effective emails for future use.
    As we have seen, AI in digital marketing is already offering great benefits to marketers and its reach is growing rapidly. Being a digital marketing agency in Toronto, Canada, we can offer you the required assistance. Feel free to contact one of our digital marketing experts.