App Store Optimization Tips

Most of the time developers publish apps in the wrong category. However, should you post it in the right category, it makes it easier for the search engine to define the correct type of APP. For example, if your calculator app is more of a game or fun, then it is better to list it under a category with lower competitors.

Seeing is believing, they say. For your app, you should create some YouTube demo videos that explain the basic and premium functions of your app. Keep your video as short as 1 minute approx. This will again clear the user’s doubt before buying or installing your app.

A lot of time developers use images or screenshots that are not clear. One must use screenshots that deliver a clear idea of ​​the app and its main functionalities. It is best to use screenshots and images that support description (and vice versa). Just by seeing attached images or screenshots, a user must get a clear idea of what they will get once they install the app.

Do you know companies like Instagram and others spend a lot of money on their app icons? They say the first impression is your last impression. So, make your first impression as noticeable as possible. Although it only contains a few thousand pixels, your app icon leaves a huge influence on your target audience. Your app’s icon is the first visual element that users see. Having an attractive app icon ensures customers’ interest in your product. As a tip, one should never keep icons similar to that of their competitors. Having an icon that is too similar to another app can cost you valuable notoriety. For better results, keep doing A/B testing of your icon.

As in the case of SEO, for app store optimization, the description matters the most. One must consider description fields seriously. Although in the Apple store, the description does not bring any change in search engine results position, it is important to take care of it anyway. It is important to keep it straight to the point. Google Play offers space for two descriptions. One is short and another one is long. Both descriptions are important for positioning. Hence, one must take full advantage of both to include app-related keywords. Like SEO, for ASO, one must avoid mistakes like Keyword Stuffing. Just like SEO, you can get penalized for this black-hat practice. While writing a description, one must speak the truth. Avoid writing lies, and over-the-top kinda descriptions. Do take care of proper English and grammar. Such mistakes can make your app look fake. Do not just plant keywords. Try to make it look as genuine as possible. If your app or business has received awards or good feedback, you should include it in your description. This will help in building trust.

One can run ads on all social media platforms like Facebook, Messenger, Instagram, and mobile apps owned by the Meta Audience Network. Meta makes it easier to target specific demographics, like age or location, and allows you to set a fixed budget. A marketer can choose a (daily)budget as per his preference, which specifies the amount to spend each day. Alternatively, he can opt for a runtime budget, which does not specify a daily amount and allows you to set a start and end date.