Despite Apple’s ad-blocking software, the Conversions API will allow you to get very detailed reports of your customers’ purchase cycle.
The Facebook Conversions API will help you continue to segment your campaigns correctly to maximize the budget invested.
From the web analytics department of BainsLabs, we advise you to start using Facebook pixel and the conversion API simultaneously to achieve detailed information about website events and actual customer interactions.
What is the difference between the Facebook Pixel and the Conversions API?
What to measure with the Conversions API and Facebook Pixels to improve the performance of your campaigns?
Is it a good idea to use both Conversion API and Facebook Pixels or not?
Being a digital marketing agency in Toronto and India, we can offer you the required assistance. Feel free to contact one of our digital marketing experts.