Big Data in Marketing – What, How, And Why?

Gone are those days, when marketing giants were used to relying on paper surveys or online surveys. Nowadays, survival depends upon how tough or advanced you are, as a business. The use of Big Data in marketing means going one step further in the search for the most...

Big Data Tools To Analyze Big Data

As we already know, the available data is almost infinite. This is the point where one needs to answer the following questions: What information is relevant, and what needs to be scrapped? What data do I need? Where do I find that data? Should you miss defining this...

Benefits of A Modern Data Architecture

The traditional data architectures that have dominated IT infrastructures in the past are no longer capable of supporting the enormous loads of today’s businesses. For this reason, we are going to detail the 3 most important advantages of modernizing data...

Main Characteristics of Effective Data Architecture

Data architecture is the process of standardizing how organizations collect, store, transform, distribute, and leverage data. The goal is to deliver relevant information to the people who need it in a timely manner and help them understand it. A poorly structured data...

Tips for Implementing Big Data in Your Factory

Big Data is one of the fundamental technologies of Industry 4.0 responsible for processing, managing, and analyzing large amounts of data and its digitization. Before implementing Big Data in your factory or company, our big data experts recommend following these...