Customer Relationships And Effective Data Management

Customer Relationships And Effective Data Management

The use of data to improve the relationship with the customer is essential today. However, neither raw data nor partial vision is enough. The challenge is to achieve a 360-degree view of the client to respond to and anticipate their needs. In short, this article talks...
Big Business – Big Data and Business Intelligence

Big Business – Big Data and Business Intelligence

Big Data and business intelligence are designed to act together and increase the relevance of data, which ultimately turns information into the company’s most important asset. Business Intelligence (BI) is one of the basic concepts of data processing, but...