How To Reduce Abandoned Carts in eCommerce

How To Reduce Abandoned Carts in eCommerce

What’s the fun if you are running an eCommerce website and people are abandoning carts with items they thought of buying? Practically speaking, clear information, fast purchases, secure web, speed of the website, promotions, and the availability of different...
The Secrets of Tripwire Marketing

The Secrets of Tripwire Marketing

In general, tripwire means wire that triggers a trap or an explosive. However, when it comes to marketing, tripwire is a marketing strategy that is about triggering a series of dynamics to attract customers by tempting proposals. Let’s learn about the secrets of...
How Technology Can Improve The Real Estate Business

How Technology Can Improve The Real Estate Business

The real estate market is one of the biggest beneficiaries of digital transformation. The collaboration of technology and real estate has given rise to a phenomenon known as “PropTech.” In general, this term refers to companies seeking to add value to...
Growth Hacking And Growth Hacking Examples

Growth Hacking And Growth Hacking Examples

To date, it is still difficult to give an exact definition because growth hacking is more of a “philosophy of action” relating to marketing. Let’s learn about growth hacking and a few success stories of growth hacking. Growth hacking is a marketing...
Matomo (formerly Piwik) Vs Google Analytics

Matomo (formerly Piwik) Vs Google Analytics

Like the famous Google Analytics, Matomo allows you to collect data on the traffic of your website from the acquisition channels (organic, ads, social media channels) to the actions that users perform on the web pages. The particular aspect of Matomo is that, unlike...