In general, a cold or disengaged lead is that person who has stopped interacting with your company in emails, social networks, and other digital means of communication. As a business, no one can afford to miss even a single lead. In this article, we will share a few tips to recover cold leads and convert them into potential customers.
A Direct Connection With Leads
In digital marketing, you cannot rely on guesses until they are supported by some data. Therefore, instead of guessing why a particular lead stopped, it is better to have a direct connection with them. This won’t only connect you with a customer, but also give you a chance to learn why he stopped interacting. This information will allow you to learn more about your product/service and the areas for improvement.
Promoting Rich Content
Working on Personalization Level
Plan For The Next Step
Separation of Active And Cold Leads
The basic principle of re-engagement strategies is segmentation. So, the first task is to separate contacts who want to be reactivated from those who don’t. Besides, you need to separate those who are already hot leads.
Thus, depending on the lead’s maturity level, it is necessary to work with different approaches. For example, if someone is landing on your webpage from an ad, then there is no point in keeping him at the awareness level of the funnel. At this point, if he is a cold lead, then we must offer him information other than the basics so that he can make a decision.
Try Other Channels
To make your cold leads campaign work, it is important to have an accurate cold lead conversion strategy. And, to do this, you need to hire an expert. Being a digital marketing agency in Toronto, Canada, we can offer you the required assistance. Feel free to contact one of our digital marketing experts.