Buyer Persona And Buyer Persona Tools

The buyer persona is an integral part of marketing strategies and their success. A Buyer persona is a method to locate “your perfect customer,” that will buy your products or services. Defining buyer persona means analysing the different buyer profiles that can match...

Technologies Used in Managing Big Data 

For managing big data, there are several tools like Python, R-Language, Hadoop, Apache Spark, MongoDB, Apache Cassandra, Elastic Search, etc. Python It is one of the best-known and most used advanced programming languages ​​today. This is because its usability is...

The Relationship Between IoT And Big Data

Huge amounts of data can be completely useless unless processed to obtain valuable knowledge. Also, there are various challenges related to data collection, processing, and storage. No denial, there is a positive relationship between IoT and Big Data. As we have...

AI in The Construction Industry

When we talk about AI, the first thing that comes to mind is – a robot capable of doing things without human intervention. However, in most cases, one will see AI clubbed with human intervention i.e some of the backend tasks are assigned to AI, and the rest of...

Sales Funnel in Digital Marketing Strategy

For a business, overlooking the importance of a sales funnel could be as disastrous as blindly crossing a busy road. Undeniably, the results will be fatal, and you will have to pay for your extraordinary foolishness. In short, a digital marketing strategy without...