The Secrets of Tripwire Marketing
In general, tripwire means wire that triggers a trap or an explosive. However, when it comes to marketing, tripwire is a marketing strategy that is about triggering a series of dynamics to attract customers by tempting proposals. Let’s learn about the secrets of...
How Technology Can Improve The Real Estate Business
The real estate market is one of the biggest beneficiaries of digital transformation. The collaboration of technology and real estate has given rise to a phenomenon known as “PropTech.” In general, this term refers to companies seeking to add value to...
Growth Hacking And Growth Hacking Examples
To date, it is still difficult to give an exact definition because growth hacking is more of a “philosophy of action” relating to marketing. Let’s learn about growth hacking and a few success stories of growth hacking. Growth hacking is a marketing...
Matomo (formerly Piwik) Vs Google Analytics
Like the famous Google Analytics, Matomo allows you to collect data on the traffic of your website from the acquisition channels (organic, ads, social media channels) to the actions that users perform on the web pages. The particular aspect of Matomo is that, unlike...