What is Brand Awareness in Digital Marketing 

What is Brand Awareness in Digital Marketing 

84% of digital marketing professionals and 83% of large advertisers use branded content regularly. Every brand, regardless of the industry or product with which it is associated, wants to become easily recognized by its ideal consumer, they want to have good brand...
Artificial Intelligence in Digital Marketing

Artificial Intelligence in Digital Marketing

Artificial intelligence in digital marketing is in trend. You can be out of sight if you are not a step ahead of your competitors. The primary goal of any market strategy is to create a customer experience that is completely satisfying, seamless, and secure. This can...
B2B eCommerce Marketing Strategies

B2B eCommerce Marketing Strategies

Undeniably, 75% of B2B products are sold online. And, a poor online presence can cause you a lot of money. Let’s learn about B2B eCommerce marketing strategies. After successfully building your online eCommerce store, the next challenge a business had to deal...
Big Data in Marketing – What, How, And Why?

Big Data in Marketing – What, How, And Why?

Gone are those days, when marketing giants were used to relying on paper surveys or online surveys. Nowadays, survival depends upon how tough or advanced you are, as a business. The use of Big Data in marketing means going one step further in the search for the most...
Geospatial Data And Big Brands – Learn The Secrets

Geospatial Data And Big Brands – Learn The Secrets

Gone are the days, when companies used to rely on traditional surveys. Now, data analysts are doing that job without leaving their desks. Through data captured by Google, businesses can decode marketing trends. One of the data big brands use is known as Geospatial...
Facebook Ad Campaign And iOS 14 Changes

Facebook Ad Campaign And iOS 14 Changes

Despite Apple’s ad-blocking software, the Conversions API will allow you to get very detailed reports of your customers’ purchase cycle. The Facebook Conversions API will help you continue to segment your campaigns correctly to maximize the budget...