B2B eCommerce Marketing Strategies

B2B eCommerce Marketing Strategies

Undeniably, 75% of B2B products are sold online. And, a poor online presence can cause you a lot of money. Let’s learn about B2B eCommerce marketing strategies. After successfully building your online eCommerce store, the next challenge a business had to deal...
Big Data in Marketing – What, How, And Why?

Big Data in Marketing – What, How, And Why?

Gone are those days, when marketing giants were used to relying on paper surveys or online surveys. Nowadays, survival depends upon how tough or advanced you are, as a business. The use of Big Data in marketing means going one step further in the search for the most...
Geospatial Data And Big Brands – Learn The Secrets

Geospatial Data And Big Brands – Learn The Secrets

Gone are the days, when companies used to rely on traditional surveys. Now, data analysts are doing that job without leaving their desks. Through data captured by Google, businesses can decode marketing trends. One of the data big brands use is known as Geospatial...
Facebook Ad Campaign And iOS 14 Changes

Facebook Ad Campaign And iOS 14 Changes

Despite Apple’s ad-blocking software, the Conversions API will allow you to get very detailed reports of your customers’ purchase cycle. The Facebook Conversions API will help you continue to segment your campaigns correctly to maximize the budget...
B2B Google Ads Campaigns Tips

B2B Google Ads Campaigns Tips

Fact: Today, 91% of B2B companies turn to search engines to find new lead. Although SEO always helps us achieve that visibility on page one, ads in Google Ads are an excellent idea to increase your organic presence, especially in highly competitive results. However,...
Tips To Improve Your Google Ads Campaigns

Tips To Improve Your Google Ads Campaigns

To improve your Google Ads Campaign, and thus achieve a better return on your investment in advertising, it is essential to review your account every day. Here are a few tips that will help you improve the results of your Google Ads Campaigns. Relevancy of Ads If your...