Facebook Ad Campaign And iOS 14 Changes
Despite Apple’s ad-blocking software, the Conversions API will allow you to get very detailed reports of your customers’ purchase cycle. The Facebook Conversions API will help you continue to segment your campaigns correctly to maximize the budget...
B2B Google Ads Campaigns Tips
Fact: Today, 91% of B2B companies turn to search engines to find new lead. Although SEO always helps us achieve that visibility on page one, ads in Google Ads are an excellent idea to increase your organic presence, especially in highly competitive results. However,...
Tips To Improve Your Google Ads Campaigns
To improve your Google Ads Campaign, and thus achieve a better return on your investment in advertising, it is essential to review your account every day. Here are a few tips that will help you improve the results of your Google Ads Campaigns. Relevancy of Ads If your...
More Sales Through A Lead Nurturing Strategy
Have you ever heard of a lead nurturing strategy? If you are serious about your website visitors and want them to convert into leads (customers), then you need to adopt and implement a lead nurturing strategy correctly. Here is what our digital marketing experts have...