


Matomo (formerly Piwik) Vs Google Analytics
Like the famous Google Analytics, Matomo allows you to collect data on the traffic of your website from the acquisition channels (organic, ads, social media channels) to the actions that users perform on the web pages. The particular aspect of Matomo is that, unlike...
Marketing Strategies And KPIs To Keep An Eye On
KPI stands for Key Performance Indicator or key performance indicator. This acronym indicates all the metrics concerning the progress of the various actions implemented according to the strategy adopted. When developing a social strategy the first question you need to...
Upcoming Mobile App Development Trends
With mobile apps transforming the way we work, shop, interact, and take care of our health today, more than ever, users expect enriching and consistent experiences. The figures show that consumers downloaded 27.6 billion applications from the Google Play platform in...